Strategic partner for forward-thinking Independent Financial Advice firms

About Us

Hybrid Advice offers a unique partnership model for independent financial advisers. Our approach enables our IFA partners to focus on their core strengths: offering high quality advice to existing and new clients and growing their businesses via acquisition. We look to partner with ambitious firms, enabling them to act as hubs for future growth.
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We provide our IFA partners with access to long-term flexible capital, a suite of centralised functions, acquisition and integration support and access to end-to-end adviser technology.
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This enables the streamlining of processes, reduces manual tasks and aims to deliver superior user experience to clients.
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We offer clients Hybrid Advice’s Centralised Investment and Retirement Proposition (CIRP) which aligns client segmentation, platform use, and investment advice across the Group. It is whole-of-market, transparent, and built with Consumer Duty at its core.

Services

Acquisitions and Strategy

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Hybrid Advice supports each hub with long-term capital and hands-on acquisition execution capability. We lead due diligence, transaction support, and post-deal integration for acquisitions across the group.

‍We provide strategic guidance to hub leadership teams, encouraging the sharing of best practices while preserving each firm’s identity and entrepreneurial culture.

Compliance and Regulation

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Hybrid Advice are responsible for ensuring our IFA partners meet their regulatory requirements and FCA reporting obligations.  To achieve this, we provide compliance oversight, support and a comprehensive suite of policies and procedures.  We also take responsibility for adviser training and certification.

We support our IFA partners in ensuring Consumer Duty is at the forefront of what they do, so their clients get the very best out of the services offered.

Our team is responsible for compliance due diligence for acquisitions and for maintaining consistent governance standards across the group.

Central Investment Proposition

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Hybrid Advice provides multi-asset investment solutions designed to cover a range of financial planning scenarios with dedicated strategies for both accumulation and decumulation.

By adopting a whole-of-market and open architecture approach, clients are able to access suitable, risk-aligned and cost-effective solutions.

Accounting and Treasury

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Hybrid Advice provides timely financial reporting to each hub and supports the tracking of performance against financial targets and KPIs.
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We also provide treasury functions across the group, ensuring strong liquidity management and financial oversight.

Systems and Operations

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Hybrid Advice drives operational and cost efficiencies through shared IT infrastructure, an end-to-end advisory platform, and access to centralised research tools across hubs.
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We support client repapering, platform communications, and agency transfers—reducing the administrative burden, and streamlining suppliers resulting in economies of scale.

Adviser Technology and Platform

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Our proprietary platform Ekorn enhances workflows and client engagement through automation, streamlined processes and improved reporting—all in one seamless digital experience.
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Advisers and clients benefit from access to Ekorn, an integrated platform and multi-custody solution, built for scale and flexibility.

Client Reporting and Dashboard 

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Hybrid Advice delivers clear, consistent reporting on fees, performance, and outcomes—helping advisers meet regulatory obligations and enhance client trust.
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It provides an intuitive client dashboard where clients can obtain live insights into the portfolios, documents via their mobile and tablet, powered by Ekorn

HUBS

Southernhay
D'Arblay
Miraclair
Aspirations
Southernhay Financial Planning was founded in 2012, is based in Exeter and led by Richard Wheeler and Chris Edmonds. We partnered with Richard in May 2024 and, since then, Southernhay has made two acquisitions: RFC Financial Services and Wheatley IFA
Go to Website
CWIFA
60A High Street, Keynsham, Bristol
BS31 1DX, UK
RFC
Old Fore Street, Sidmouth, Devon
EX10 8LS, UK
Southernhay
20 Southernhay West, Exeter, Devon
EX1 1PR, UK
D'Arblay Wealth is based in London and led by Adam Benskin and John Halley. We partnered with Adam and John in August 2024 and since then they have made 1 spoke acquisition.
Go to Website
D'Arblay
4th Floor, Summit House
12 Red Lion Square, London
WC1R 4QH, UK
Miraclair is based in London and Nice, and is led by Jo Leach. We partnered with Jo in August 2024 and she focuses on UK clients that are resident in Europe.
Go to Website
Miraclair
4th Floor, Summit House
12 Red Lion Square, London
WC1R 4QH, UK
Aspirations Financial Planning was founded in 2012, is based in Bristol and led by Andy Harris and Adam Palmer. We partnered with Andy and Adam in March 2025 and since then Aspirations has made one acquisition The Wealth Harbour.
Go to Website
The Wealth Harbour

3rd Floor, Eagle Tower
Montpellier Drive, Cheltenham
GL50 1TA, UK
Aspirations
1st Floor, West Offices, Willow Brook Centre
Bradley Stoke, Bristol
BS32 8BS, UK

News

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Emma Watson joins Hybrid Advice as Chief Executive Officer

Please join us in welcoming Emma Watson as CEO of the Hybrid Group.

A bold leader with a vision for modern advice, Emma will drive the next phase of growth across our hubs and spokes.

Aspirations acquires The Wealth Harbour

Big first step for our Bristol hub: Aspirations has acquired Wealth Harbour, its first spoke firm under the Hybrid model.

Local roots, national strength.

Melanie Kinshott joins Hybrid Advice as Chief Compliance Officer

We’re proud to welcome Melanie Kinshott as Chief Compliance Officer of Hybrid Advice Central.

A seasoned expert in regulatory oversight, Melanie will be key to scaling Hybrid with integrity.

Hybrid partners with Aspirations Financial Planning

We’re delighted to partner with Aspirations Financial Planning to open a new regional hub in Bristol.

Bringing great advice closer to more clients.

Southernhay acquires Wheatley IFA

Another bold move from our Southwest partner: Southernhay has acquired CWIFA, expanding its regional footprint and client offering.

This is what scale with purpose looks like.

Hybrid Advice partners with Miraclair Wealth

Delighted to be able to welcome Miraclair Wealth into Hybrid Advice.

Hybrid Advice partners with D’Arblay Wealth

We’re proud to welcome Darblay Wealth as our first hub in London — serving complex high net worth clients with care, clarity, and excellence.

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Southernhay acquires RFC Financial Services

Congratulations to our Southwest hub, Southernhay, on the successful acquisition of RFC.

Together, we’re building scale, continuity, and first-class client service.

Hybrid Advice partners with Southernhay Financial Planning

We’re thrilled to announce our partnership with Southernhay, establishing Hybrid’s first hub in the Southwest!

This marks the start of a strategic journey to bring modern, client-first financial planning across the UK.

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The Team

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Emma Watson
Chief Executive Officer
Alex Langmuir
Director
Andrew Hodson
Head of Investments
Melanie Kinshott
Chief Compliance Officer
Shruti Sachania
Financial Controller
Tohmev Singh
General Counsel
Christian Beedell
Head of Operations
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Contact

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Hybrid Group is comprised by Hybrid Advice Limited, (“HAL”) (4th Floor, St Paul’s Gate
22-24 New Street, St Helier, Jersey, JE1 4TR. Registration number 151793) and Hybrid Advice Central Limited, (“HAC”) (100 Longwater Avenue, Green Park, Reading, United Kingdom, RG2 6GP. Registration number 08168055).

HAC, is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 711110).

Hybrid Advice is a trading name of Hybrid Advice Central Limited, other trading names include: Southernhay Financial Planning, D'Arblay Wealth, Miraclair Wealth and Aspirations Financial Planning.
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